Scent Perspective

      A scent can trigger a significant amount of memories, stimulate people's moods and affect their daily routines.  When you first smell a scent, you connect it to an event, a thing, a person or a moment. Have you ever-smelled fresh baked cookies on top of a bakery counter and immediately had a flashback of your mom's home baked cookies? This may simply make you feel content. However, soft scents like lilies may disturb you without your knowing why. This is one of the reasons why not everyone enjoys the same smells. Smell is just like taste, they're a chemical sense detected by sensory cells called chemoreceptors.
      In recent years, branding marketers are using smell to persuade and influence consumers to buy products. Their marketing strategy is to influence our brain so that we affiliate some of our most craved feelings and wants to their brand. After sight, scent is one of the most powerful senses because our sense of smell is controlled through our olfactory system which is the strongest sense linked to memory.  This triggers your brain that instantaneously brings a flood of memories and powerful responses. People recall smells with sixty four percent accuracy after a year. (Compare that to the visual recall of photos, which sinks to about fifty percent after about 3 months.) Marketer's and business branding experts know that one of the fastest, most powerful ways to advertise is by leveraging our sense of smell.